Unlock Community and Consumer Insights
Whether you’re a student, researcher, small business owner, or community advocate, understanding your audience is the first step toward making an impact. PolicyMap now includes powerful market segmentation and demographic data from Claritas PRIZM® Premier, giving users the tools to analyze neighborhoods, uncover consumer trends, and make data-driven decisions with confidence. Interested? Request pricing here.
DEMO REQUEST
See PolicyMap In Action
Are you ready to know more? Request a demo see how Claritas PRIZM® Premier on PolicyMap can transform the way you understand and serve your market.
Reaching the Right Audience Starts with Segmentation
ON THE BLOG
How to Unlock Insights with Claritas PRIZM® Premier on PolicyMap
Want to reach the right people more effectively? Discover how Claritas PRIZM® Premier’s powerful segmentation system helps you pinpoint your best audience and tailor strategies that truly resonate.
MAPCHATS
Upcoming Webinars
Explore how Claritas PRIZM® Premier data on PolicyMap can empower your organization with actionable insights about the communities you serve. Join us for our upcoming Mapchats webinars to discover practical applications of this powerful market segmentation tool for public libraries and higher education institutions.
Tuesday, July 8th at 2:00 pm EST
Discover how public libraries can leverage Claritas PRIZM® Premier data on PolicyMap to deepen their impact on the communities they serve. Equip your patrons—small business owners, entrepreneurs, and local leaders—with actionable data to support their ventures. Join us to explore real-world applications and make your library a hub for data-driven decisions.
Thursday, July 10th at 1:00 pm EST
Bring real-world data analysis into your classroom with Claritas PRIZM® Premier on PolicyMap. This webinar will showcase how professors, researchers, and students can harness this powerful segmentation data to enhance coursework, develop market strategies, and drive community projects.
About Claritas
For more than 50 years, Claritas’ unparalleled knowledge of American consumers has yielded the most adopted segmentation in the industry, helping marketers identify their best customers. Claritas now offers a suite of solutions that give marketers the ability to identify their ideal audiences, deliver multichannel marketing engagements with precision, leverage measurement tools to optimize their media spend across channels, and thus drive better marketing ROI. With an accuracy-first foundation, the robust Claritas Identity Graph serves as the engine that drives these powerful solutions, reaching 100% of U.S. adult consumers across over 1 billion devices. Learn more.